When it comes to social media marketing, knowing what to post is only half the battle.
Knowing when to post is critical.

​So, what are the best times to share content on each social media platform in 2023?

Handily, the good people at Hubspot have surveyed 1000+ social media marketers to get the answer. Here goes... 

Best time to post on Instagram:

• Aim to post 6pm-9pm, followed by 12pm-3pm and 3pm-6pm. 
• The best day to post on Instagram is Saturday.
• The worst day to post is Monday, and the worst times to post are mornings.

 
Best time to post on Facebook:

• Aim to post between 6-9pm and 12pm-3pm. 
• The best days to post on Facebook are Friday and Saturday.
• The worst is on Sunday.
• Mornings are the worst time to post - although government and non-profits have more success posting early morning.

Best time to post on Twitter:

• 9am-12pm is the best time to post, followed by 12pm-3pm and 3pm-6pm. 
• Friday is the best day to post on the platform, and Wednesday is just as good.
• Early mornings (6am-9am) are the worst times to post.

Best time to post on LinkedIn:

• Aim to post on LinkedIn between 9am-12pm, 12pm-3pm or 3pm-6pm. 
• The best day to post is Monday, Wednesday, or Tuesday, in that order.
• The lowest-performing days are Sundays and Saturdays, respectively.

Best time to post on YouTube:

• Post between 6pm-9pm or 3pm-6pm.
• Fridays and Saturdays are the best days, while early mornings are the worst times. 

Best time to post on TikTok:

• The best times to post are 6pm-9pm, 3pm-6pm and 12pm-3pm.
• For B2B brands, Saturdays and Thursdays are the best days to post. For B2C brands, it’s Saturdays and Sundays.
• The best day to post on TikTok is Friday, and the worst days to post are Monday and Tuesday.

There you have it – now experiment and analyse!

​For social media support, please get in touch

New year – new goals (they just go hand-in-hand).

For most businesses, the chime of those New Year bells is a time to re-stock, re-focus and re-strategise.
​
When it comes to PR, now is the time to set objectives and formulate a clear, defined plan to maximise your media activity for the year ahead.

To help you on your merry way, we bring you our top tips for getting started on your New Year PR:


1. Consider the full year ahead
Plan for six months and review after three. PR requires flexibility and a recognition that things will change over time. But that should never stop the planning.

2. Review last year’s PR
This is so important (but all too often forgotten). If you already have PR in place, spend some time assessing the media activity that worked, and the media activity that didn’t pack the same punch.

3. Establish a news release calendar
Plan out the press releases you intend to issue throughout the year. You will need to revise this calendar as the weeks and months pass (probably lots of times in fact) but it will give you structure and focus. Timely stories can work (think seasons, holidays and big events) – but make sure they’re newsworthy.

4. Send great copy
Well-planned, well-written stories, which are newsworthy and perfectly packaged will get you attention and start to build media relationships with are beneficial all-round.

5. Send great copy to the right person
Because generic email addresses just won’t do. Find out who you need to pitch to and start building that rapport. Go old school and pick up the phone. Time should be spent building a solid database of media contacts – trust us, you will reap the rewards later.

What makes a story newsworthy? Read our do and don'ts of media coverage.

Get in touch to see how our PR expertise can benefit you.