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It’s that time of year when everybody likes to make a prediction or two, and when it comes to PR, there are two big buzzwords for 2024. Authenticity and AI Rather contradictory? Bear with us a minute… 1. Authenticity first In our digital world – where we’re seeing a rapid increase in AI driven technology – emotional connections and the human touch are more crucial than ever. Authenticity is just that – and in 2024, we expect to see brands adopting a more personal and relatable image and being more human in the way they communicate their messaging and interact.
2024 will see a surge in purpose-driven communication too. Brands that authentically align with social and environmental causes will strike a chord with consumers who increasingly value purpose over profit. PR professionals will weave these narratives into their strategies, demonstrating that their brands are not just selling products but making a positive impact on the world. 2. Enter AI (second) Want to know which messages will strike a chord with your consumers? AI is the ultimate data maestro, turning raw information into actionable insights. More and more PR strategies are expected to leverage AI to analyse vast amounts of data, uncovering trends, preferences, and opportunities. This data-driven approach ensures that communication efforts are not just intuitive but also backed by concrete evidence. Personalised communication strategies will become the norm, ensuring that each interaction resonates with the unique preferences and interests of the target audience. Our Conclusion:
Authenticity comes first – and that means the human touch must always come first. But there's no doubt AI is an incredibly powerful tool, and should absolutely be harnessed to maximise efficiency and insight in PR strategy. As long as it's led by a human. Not a bad marriage, after all? Read our earlier blog on AI & Copywriting here |
