Back to school - and time for a marketing strategy refresh

Time to sharpen your pencils and shine your shoes.

Or better still, re-group, re-focus and get your PR & marketing strategy in shape for the new season ahead.

As everyone returns from holiday and the children head back to school, this time of year always feels like a new beginning.

So, we’ve put together a few tips to help you re-focus your PR & marketing goals and stay top of the class. 

1. Review your strategy:

Good PR & marketing strategies need lots of attention and adjustment to remain effective. Take time to see what’s working, and what could be improved. What objectives are yet to be achieved and need to be prioritised to keep you on track for the remainder of the year?

​Keeping an eye on your competitors’ PR & marketing can offer valuable insight too – it might spark new ideas, introduce you to new channels and help to refine your strategy going forward. 

2. Fall into the new season:

We’re not there yet (and we’re in no rush to say goodbye to the summer here!) but it is technically Autumn, and it will soon start to look like it. It’s a feel-good season, so let’s make the most of its warm colour palette and mood. Consider tweaking your brand's visual elements to reflect the cosy autumn hues. Update your website, social media profiles and marketing materials with autumn-inspired images, colours, and fonts. A subtle seasonal touch keeps you current and relatable.

3. Remember content is king:

Compelling content is key all year-round, and now’s a good time to take stock and refresh any areas that can be improved. The golden rule? Consistency (and good planning) – that goes for your socials, blogs & email marketing. Make sure your web content is up-to-date and keyword optimised, consider any new channels that could improve your reach, and be creative when it comes to credibility-boosting PR opportunities. Linking your content to the season can be a great trick – but make sure your content is valuable & relevant. 

*And if you need a hand to get your PR & marketing in shape, give us a shout!