Copy first - design second

It can be a bit of a chicken and egg moment, which comes first when building your new website – copy or design?

It should be your copy - and here’s why:
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Your website is all about your messaging, and that’s in your copy.

​The whole form and flow of your site is led by what you want to say.

​Designers don’t leave boxes for you to populate – they build formats to share your content in the best possible way.

​That content shapes your entire site.

By providing your copy before your designer gets to work, they get:
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• a structure to follow
• a clear picture of your key messaging and what you want your website to say and do

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And that saves a whole lot of back and forth, rebuilding pages because you’ve changed your mind. (You’re allowed to change your mind – but it’s much easier to crack the content with your copywriter before the design process begins.)

Designers need to understand what you want in terms of:

• Menu options
• Headings and sub-headings
• Buttons & CTAs
• Text and visuals
• Site navigation/page links
• Downloads/sign-up forms etc

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Iron out your copy first, and you iron out everything you want your website to say and do.

A solid base for the design & development phases to launch from.

We write and design websites (in that order!) If you need a hand, get in touch. ​