Copywriting and the impact of AI

I’ve challenged Chat GPT to numerous ‘write-offs’ – surely it can’t do a better job than me?

The speed at which it produces copy (a lot of it, and within seconds) is something I can’t match.

But good copy is all about compelling humans to do something, buy something, be somewhere, engage – and no AI can compel a human better than a human, right?

That’s my stand-out from my experimentation. Chat GPT isn’t human, it doesn’t write like one, and when you’re in the business of really good copy, that’s evident.

So, I asked my robot sidekick – is AI as good as a human copywriter? 

​And word for word (americanisms and all) ​here’s what it said:

"Whether AI is as good as a human copywriter ultimately depends on the specific task and context.

AI models like ChatGPT are trained on large amounts of text data and can generate coherent and grammatically correct content. They can mimic the style and tone of human writing.

AI copywriting tools can save time and provide valuable suggestions, especially for repetitive or formulaic content.

That being said, there are still areas where human copywriters excel. ​

Human writers possess creativity, intuition, and a deep understanding of cultural nuances that can be challenging for AI to replicate. They can bring a unique perspective, inject emotion and storytelling into their writing, and adapt their approach based on subjective factors.

Additionally, human copywriters have the ability to understand complex business objectives, conduct in-depth research, and make strategic decisions based on specific target audiences. They can also bring their expertise to optimize content for search engine optimization (SEO) and engage with readers on a personal level.

In summary, AI has made impressive strides in copywriting and can be a valuable tool for generating content. However, human copywriters still hold an edge when it comes to creativity, emotional connection, and strategic decision-making. The ideal approach often involves a combination of AI tools and human expertise to achieve the best results."

And maybe that's the future - a combination, copy that embraces the advantages of AI but is still ultimately human.

I saw a great post that summed it up nicely for me – AI doesn't pose a threat to your job, but refusing to embrace AI might.