I’ve challenged Chat GPT to numerous ‘write-offs’ – surely it can’t do a better job than me?
The speed at which it produces copy (a lot of it, and within seconds) is something I can’t match.
But good copy is all about compelling humans to do something, buy something, be somewhere, engage – and no AI can compel a human better than a human, right?
That’s my stand-out from my experimentation. Chat GPT isn’t human, it doesn’t write like one, and when you’re in the business of really good copy, that’s evident.
So, I asked my robot sidekick – is AI as good as a human copywriter?
And word for word (americanisms and all) here’s what it said:
Human writers possess creativity, intuition, and a deep understanding of cultural nuances that can be challenging for AI to replicate. They can bring a unique perspective, inject emotion and storytelling into their writing, and adapt their approach based on subjective factors.
Additionally, human copywriters have the ability to understand complex business objectives, conduct in-depth research, and make strategic decisions based on specific target audiences. They can also bring their expertise to optimize content for search engine optimization (SEO) and engage with readers on a personal level.
In summary, AI has made impressive strides in copywriting and can be a valuable tool for generating content. However, human copywriters still hold an edge when it comes to creativity, emotional connection, and strategic decision-making. The ideal approach often involves a combination of AI tools and human expertise to achieve the best results."
And maybe that's the future - a combination, copy that embraces the advantages of AI but is still ultimately human.
I saw a great post that summed it up nicely for me – AI doesn't pose a threat to your job, but refusing to embrace AI might.