You know your business better than anyone else, so when it comes to getting down content for your website, blog & promos, you can handle it yourself, right?
So many clients come to us having tried this approach first. So why doesn't it work? Should you outsource to a copywriter from the outset to save your time & energy?
Here we give you some our top reasons for turning to a professional.
You're the expert in your industry - and we're the expert in ours. Combine all that expertise and it's a win-win. You know your message, and we know how to get that message to your potential customers. Taking any brief and turning it into the fast, accurate copy you need is what we do.
From inside a business, it can be really difficult to retain a sense of perspective. You get caught up in the past, or in your great ideas for the future, and today’s message gets muddled. An outsider’s perspective can be gold dust. And key to any good copywriter’s skill-set is the ability to quickly absorb every inch of your business and see how to convey what is important (and what isn’t) with clarity. This is easy when you’re outside looking in. A copywriter won’t be clouded by irrelevant information – and neither will your audience.
Let’s take a website as an example here. You invest in a well-designed site because it has to look spot-on. But your content has to be spot-on too. It needs (most importantly of all) to convey that clarity outlined above and that’s where a professional pen can bring real bang for buck. How often have you seen a beautiful website undone by poor copy that is confused or typo-ridden? Effective design is great way to build brand, trust and reputation. But poor content planning and inarticulate copy can quickly undo all of it.
4. Copy to deadline
Maybe you’re confident in your ability to get a good job done – but do you have the time and the inspiration? We’ve seen many projects stall simply because the person tasked with getting the copy together is stuck for inspiration or time (or both). Copywriters and content planners are great for getting stuff done. You won’t be bottom of our to-do list.
5. Clear project lead
Too many pens can spoil the copy. We’ve seen so many businesses struggle to produce content because everyone has different ideas. Outsourcing to an expert really helps to ease inter-departmental arguments. Of course, we take all views on board – but we use them to agree a template, style and tone for content, led by our outside expertise. And then we get on with it.
6. Your time back
Writing great content comes naturally to us – it’s what we do day in and day out. If it isn’t your day job, it’s very time-consuming – that lingering task you know you need to prioritise, but never quite do because you’ve got a hundred other things to do first. Hire a copywriter, cross it off your list – and get your time back.
Talk to us about outsourcing your copy & content to a pro