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Is the press release dead? You’re forgiven for asking given the huge change that social media has had on the media landscape. But the answer is very much no – this building block of PR still has its place, and if you’re neglecting it as part of your PR & marketing strategy, you could be missing an important trick. Here we give you some of the key benefits of a good (big emphasis on the 'good') press release...  1. Messaging
A press release isn’t a place for fluff – it’s a place for facts. Your press release will bring together your key messaging in one succinct document, agreed across your team. This in itself is a key piece of the PR strategy, pinpointing your story and objectives and ensuring everyone is on the same page. 2. Credibility Journalists still rely on press releases – in a sea of information they provide a credible source of information. And stories that are packaged in the right way and sent to the right people are far more likely to win you the coverage that you need. 3. Contacts Building relationships with journalists and bloggers is key – and sending well-packaged press releases that are relevant, timely and a darn good story, is a great way to do it. Newsdesks are inundated and journalists will look to contacts they trust. 4. Coverage Nothing boosts credibility like having your brand’s name, products and messaging communicated through trusted media titles. Targeted press releases are still one of the most effective ways to achieve this. 5. Strategy Your press release is a great foundation to build the rest of your PR strategy on. Re-purpose it for your website, share it in your newsletters and email campaigns, tie-in any paid advertising and be sure to plan your social media around its release and the coverage it generates. Need a hand winning press coverage? Our journalist-led PR is a good place to start, get in touch so we can help. Comments are closed.
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